92Fifty' Cyclery

Nestled in the high country of Colorado, and growing from those woods and the passion for a better way of doing cycling, is a new project being started by Jonathan Davis, along with his wife Kathy.  They are calling the new conglomerate business 92Fifty’ Cyclery, since the new bike shop they are opening sits at 9250ft outside of Blackhawk, Colorado.  Along with the bike shop itself, the business model is diverse and ever-expanding.  At the forefront of this is the “Supported Rider Program” which aims to support athletes inasmuch it is a mutual relationship where the athletes help support this new business.  In simple terms it is the foundation of the new 92Fifty’ Racing Team, which I am proud to be a part of in the coming year, and because of Jonathan’s passion for the sport and helping others around him it will be much more than that.  The next part of 92Fifty’ is the “Performance Studio” and training sessions/camps that will be available.  Because it sits in the mountains at such high elevation, and surrounded by amazing riding, it is the perfect place to train at altitude.  The Davis’s will be hosting personalized training sessions out of the studio wherein someone can come from sea level, train at altitude for a week, and have all the benefits of a professional training program, physiological testing,  as well as recovery options including ice baths, compression legs, and a personalized diet.  92Fifty’ will also be hosting training camps along with Coach and Pro racer Drew Edsall in St. George, Utah throughout the winter months.   

Add all of this awesomeness to the fact that the business is located in Gilpin County, Colorado, only 30 minutes from Golden, where the sales tax is a ridiculously low 2.9%, and that multi-thousand dollar bike you want just got a whole lot cheaper.  Right now the 92Fifty’ Racing team is 30+ strong and growing.  This is amazing considering the bike shop and business has not even opened its doors yet!  I am extremely excited to be racing Pivot bikes next year, with a sweet Les carbon hardtail on the way.

Jonathan Davis, fueled by his love and passion for cycling, is truly doing something different and progressive with his approach to running a bike shop and his approach to the cycling industry in general.  Look out for a constant barrage of fun stuff coming out of 92Fifty’ Cyclery and Racing Team in 2014!